The Sony DSC W110 is a simple, 7 megapixel digital camera. It has a 4x optical zoom lens.

Although this is a straightforward digital camera it is also effective. It is able to take a decent photo in most situations. The DSC W110 is aimed at someone who is looking for a digital camera they can be up and running with straight away and can go almost everywhere with them.

Outdoor 1 (Medium Zoom)
I like this photo. What attracts me are the colours and the lighting of the shot. Focusing is good too, although there is a softening towards the edges of the shot. The DSC W110 handles glare from the sun well.

Outdoor 2 (No Zoom)
The second outdoor shot has a number of similarities to the first photo. The colours are vibrant and the shot is well lit. Focusing is sharp enough, but as in the first shot it does slip towards the edges.

Outdoor 3 (Maximum Zoom)
If you are planning to make smaller prints up to 7 x 5 inches then you should be able to produce sharp images. If you are planning to go higher than that the softness away from the centre could become an issue.

Outdoor 4 (Building)
This is a good effort, although the DSC W110 does not quite hit the pin sharp images some of the best cameras have managed.

Outdoor Portrait
This photo works well. The colours are about right for my taste. This is another photo where the DSC W110 manages to get the lighting about right too.

Indoor Portrait with Flash
Out of the two indoor portrait photos this is the one I prefer. The light from the flash is spread quite evenly and does not overpower the colour in the shot.

Indoor Portrait without Flash
This is another good effort, although a bit of extra brightness would have helped further. There is plenty of definition in the shot and the DSC W110 has handled the lower levels of light quite well.

Colours
As with other Sony digital cameras the DSC W110 produces vivid colours in all areas of my tests.

Macro
To find such a good macro mode on a camera like the DSC W110 is a bonus. I'm not saying the close ups you take with this camera will be masterpieces, but you should be able to get a good quality close up in most situations.

ISO 400 and ISO 1600
These are fairly standard efforts. Noise levels on consumer compact cameras are an issue and I would shoot using the ISO auto (default) setting whenever possible. That should be most of the time.

Overall
I am happy with the test results from the DSC W110. Taking into account the camera's price tag I would say picture quality is better than standard.

The DSC W110 recorded a series of average times when it came to shutter lag. These were:

• 1 shot no flash: 0.38 seconds
• 5 shots no flash: 7.63 seconds
• 1 shot with flash: 0.53 seconds
• 5 shots with flash: 11.89 seconds

You can compare this camera to other models by taking a look at the Shutter Lag Comparison Table.

Although the DSC W110 is not strikingly different from many other digital cameras it has a neat and tidy design. It is small enough to fit into a pocket and is available in silver.

88.2 x 57.2 x 22.9mm

123g

Lithium ion (NP-BG1). Sony estimates you should be able to take around 420 shots in between charges. Batteries and a charger are supplied as standard.

15mb of memory have been built into the camera. This is enough for around 5 shots. The camera is also compatible with Memory Stick Duo and Memory Stick Duo Pro cards.

Click here to save money on Memory Stick.

All the cameras in this range are easy enough to use. I find the menu system easy to understand and it should not take long to find your way around.

Ease of use - price tag - viewfinder

Sharpness softens towards the edges when photographing more distant subjects

A couple of alternatives in the same series are the: Sony DSC W170 and Sony DSC W300.

The Sony DSC W110 does more or less exactly what it sets out to do. This is a no fuss digital camera that is able to cope with most photo opportunities.

Front View

Back View

Top View

Sample Menu

Description:	7 megapixels and a 4x optical zoom lens
Ease of Use:	8
Features:	8
Colour:	8
Macro:	8
Indoors:	8
Value for Money:	9
Style:	8
Movie Mode:	8
Image Quality:	8
Build Quality:	8
Total:	81
Verdict:	"I like this camera. It is straightforward and effective. Sony have priced it at about the right level. If you are looking for a no fuss, pocket camera this one could well be worth a look."
Review Date:	June 2008
Click for:	Specification Sample Images Features

Camera	Rating
Canon IXUS 970 IS	86
Panasonic DMC FX150	85
Canon IXUS 860 IS	83
Canon IXUS 960 IS	83
Sony DSC W300	80
Samsung NV24HD	80
Casio Exilim EX-V7	79
Olympus MJU 1010	78

Although every effort is made to ensure the accuracy of the information on this site, please make sure you double check the feature set and specification at the point of purchase.

Sony DSC W110