The Sony DSC S730 has 7 megapixels and a 3x optical zoom lens. A feature called smart zoom is also available. This increases the zoom available to a maximum of 14x when shooting at low resolutions. 6x digital zoom is also available.

The maximum aperture is f/2.8 - 4.8. The focal length is equivalent to 35 - 105mm. Shutter speeds are set automatically in the range 1/8 - 1/2000 seconds.

• Special resolutions for widescreen television playback
• Sharpness and contrast levels can be adjusted
• Self timer
• Colour options - rich, natural, sepia and black and white

In macro mode the camera can focus from 50cm away from the subject.

The LCD screen is 2.4" in size and is made up of around 112,000 pixels.

Flash modes available are: Auto, Forced Flash, Slow Syncro and No Flash. Red eye reduction can be set on and off. The maximum distance of the flash unit is 3.5m

The scene modes available are: Twilight, Twilight portrait, Soft snap, Landscape, Beach, Snow, High Sensitivity.

The maximum resolution for a movie is 320 x 240 pixels. The top recording speed is 30 frames per second. Zoom can be applied before recording commences and sound can be captured.

More advanced controls include exposure compensation (+/- 2.0EV, 1/ 3 EV step), white balance (Auto, Daylight, Cloudy, Fluorescent1, Incandescent, Flash) and ISO sensitivity (Auto, 100, 200, 400, 800, 1250).

All the necessary cables and software are supplied to attach the Sony DSC S730 to a computer, television set and compatible printer. Sony DSC S730

Description:	7 megapixels and a 3x optical zoom lens
Ease of Use:	9
Features:	7
Colour:	8
Macro:	7
Indoors:	8
Value for Money:	8
Style:	8
Movie Mode:	7
Image Quality:	7
Build Quality:	8
Total:	77
Verdict:	"The Sony DSC S730 may not be anything spectacular, but if you are looking for a simple digital camera without pretensions to be anything else then this camera is worth a closer look. Its main strengths are ease of use and a low price tag."
Review Date:	February 2008
Related Pages:	Sony DSC S730 Specification Sony DSC S730 Sample Images Sony DSC S730 Features

Click a flag for prices from other countries:

Camera	Rating
Canon Powershot A1100 IS	83
Fuji Finepix J250	82
Fuji Finepix Z35	82
Panasonic DMC LS85	82
Canon Powershot A480	82
Nikon Coolpix L20	81
Nikon Coolpix L19	81
Olympus FE-5020	80

Although every effort is made to ensure the accuracy of the information on this site, please make sure you double check the feature set and specification at the point of purchase.

Sony DSC S730