Fuji Finepix V10 Review

Ultra Compact

Fuji Finepix V10 Ease of Use 8
Features 8
Movie Mode 8
Build Quality8
Colours 8
Photo Quality 7
Style 7
Lowlight 7
Macro 9
Value for Money 7
5 Megapixels
3.4x Zoom
3 inch LCD Screen
83 ? 63.5 ? 23.3mm


The Fuji Finepix V10 is a five megapixel digital camera with a 3.4x optical zoom lens. It has a number of key differences compared to a typical digital camera. These include a squarer shape, larger LCD and technology to help you take photos in lowlight. There are even some arcade games thrown in for good measure.

Fuji have placed the emphasis on fun with the Finepix V10 and it is likely to appeal to someone who enjoys photography without being too serious. In terms of general features the camera has everything you would expect from a straightforward point and shoot camera.

Main Features

LCD Screen:

3 inches
83 ? 63.5 ? 23.3mm

HD Movies:
Manual Controls:
Memory Cards:

Lithium-ion Rechargeable
xD-Picture Card

Image Quality

The Finepix V10 can take a good photo without being perfect. If you are looking for the very best in terms of picture quality then this camera is not for you. If you are looking for a camera that takes a decent snap shot then it is likely to be worth taking a closer look.

In my view one of the most important abilities a digital camera can have is to be able to take a sharp photo. In this respect the Finepix V10 does quite well. The outdoor photos are certainly sharper than average and the camera manages to retain focus towards the edge of each photo in most instances. When the zoom is not being used it can lead to a softer focus creeping into the shot.

Looking at the outdoor scenic shots my observations concerning sharpness are confirmed. The pictures have a crisp look to them.

There are a couple of problems with the photos worth mentioning. Some digital cameras find a problem with very light or very dark areas in a scene. The Finepix V10 was tested at the same time as a number of other digital cameras. This camera shows a greater loss of detail in the lighter, white areas than the other models do. This is noticeable in the first outdoor scenic type shot. Detail is lost from the bodies of the boats themselves and also from the white slats just below the roof of the building.

The second issue I have is a very small about of purple fringing. This is where a purple line is added to the edge of light coloured objects. On the evidence I don't think this is likely to be a big problem, but you need to be aware that it could crop up from time to time when the sun is shining and just catches the edge of light objects at an unfavorable angle.

The colours are true and have a natural feel to them. Blues and greens are strong without being overpowering. Other colours also show up well. This is likely to mean that the camera will be able to reproduce a variety of scenes more or less as you see them when you are taking a photo.

The Finepix V10 gets the outdoor portrait just right in my opinion. Typical problems with this shot are a lack of vitality to the colours and light falling on the face that the camera is unable to cope with causing areas to be over exposed (too light). Neither of these problems are present here. In fact I would say the camera copes very well indeed with these issues. Skin tones have a pleasant warm and natural feel to them.

Moving indoors I get slightly mixed results. The shot of beer bottles taken in very poor light comes out well. Focusing is good and the picture is fairly bright. For the indoor portrait the camera is not able to focus perfectly in the lighting conditions. The positive point about this photo is that red eye levels are a lot lower than average.

One interesting feature with this camera is a natural light setting. This means that the camera will try and adjust the exposure so that flash is not required in some lowlight scenarios. This can give a more natural feel to the shot and also avoids any chance of red eye completely. In my tests for this I would say that the feature works well, but you do need the scene to be pretty well lit for the camera to be able to cope. Otherwise there is a real danger of the photo being too dark. In fairness to Fuji they have set the Finepix V10 up to take two consecutive photos in this mode. One uses natural light and the other uses flash. You can then select the photo you like the best.

The macro shot is very good indeed. The camera produces a bright and clear photo. This suggests that you should be able to capture some decent close up shots.

One area where Fuji out perform most other manufacturers is with photos taken at a high ISO setting. Again this is something that can help you in lowlight settings. The Finepix V10 made a very good attempt at my test using a setting of ISO 400. There is very little deterioration in picture quality. This is certainly one of the best cameras I have tested in this area. Pushing the setting all the way up to ISO 1600 does cause a lot of noise (deterioration) in the shot. This is only to be expected.

Shutter Lag and Recycling Times

I was able to take a single photo in 0.29 seconds and five photos in 5.23 seconds. The time taken to take a single photo is average. The time taken to take five photos is very fast.

You can compare this camera to other models by taking a look at the Shutter Lag Comparison Table.


The 3.4x optical zoom lens has a focal length equivalent to 36 - 130mm on a 35mm camera. A 5.7x digital zoom feature is also available. The maximum aperture of the lens is f2.8 (wide angle) and f5.5 (telephoto). For close up work the camera can focus from 9cms away from the subject.

One of the main attractions of the Finepix V10 is its large 3" LCD screen. The screen is made up of around 230,000 pixels. Not surprisingly there is no room for a viewfinder.

The built in flash unit has a range of 4.4m This falls to around 2.3m when the zoom lens is in use. The flash modes available to you are Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro. and Red-eye Reduction + Slow Synchro.

To help you take the best possible photos a small number of scene modes are available. These are Portrait, Landscape, Sports, Night Scene, Natural Light and Natural Light with Flash. When you use a scene mode the camera knows the type of photo you are about to take and activates what it believes to be the optimum settings.

Two colour filters are available to add variety to your photos. These are black and white and chrome. For when you would like to appear in the picture yourself there is a self timer. This can be set to either a two or ten second delay. You can add a thirty second voice memo to a picture after it has been taken.

A 3:2 aspect ratio is available. This is ideal for producing 6x4" prints as the photos do not need to be trimmed to fit on to the paper.

Among the more advanced features are ISO sensitivity settings (ISO 64 / 100 / 200 / 400 / 800 / 1600), white balance (Automatic Manual (Fine, Shade, Fluorescent (Daylight)), Fluorescent (Warm White) Fluorescent (Cool White), Incandescent Light)) and exposure compensation.

Shutter speeds work in a range between 4 seconds and 1/2000 seconds. These are set automatically by the camera and cannot be controlled manually.

There is also a choice of continuous shooting modes. The first allows you to shoot up to 40 images. The second lets you shoot three fames. The final choice allows you to shoot up to 40 images, but with only the last three being recorded.

TV quality movies can be recorded. The maximum resolution is 640 x 480 and the top speed is 30 frames per second. Sound can be recorded with the movie. You can zoom in before you start to record a movie, but you cannot zoom in and out while recording.

Fuji supplies all the necessary cables and software to connect the camera to a PictBridge compatible printer, computer and a television set.

If you get bored with taking photos they are four arcade type games to keep you occupied. I am not aware of this being offered by any other digital camera. The games are shooting game, maze, numbers puzzle and bat-and-ball.

Ease of Use

All in all the Finepix V10 is quite easy to use. The number of buttons and dials on the camera has been kept to a minimum, although all the key controls remain at your fingertips. The menu system is also straightforward, if a little cramped. Zoom is controlled through a ring on the top of the camera. Controls for picture review, deleting images, macro, self timer, flash and accessing the menu can all be found in a line at the bottom of the camera's back.


You can pick up a Fuji Finepix V10 for around £185. This compares to around £180 for a Canon IXUS 55, £215 for a Casio Exilim EX-Z500 and £170 for a Sony DSC T5.

It is very hard to find digital cameras to compare the Finepix V10 against. In the end I have gone for other slimline five megapixel models. Bearing in mind that you can get better overall picture quality from some of the cameras listed above I would say the Finepix V10 will only offer good value to you if you are planning to use the high ISO settings and perhaps play the arcade games.


The Finepix V10 looks a little different from many digital cameras. It has a squarer shape and is predominantly a dark grey colour. With dimensions of 83.0 (W) x 63.5 (H) x 23.3 (D) mm it is just about small enough to slip into a pocket. It weighs 155g.

Batteries and Memory Cards

Power is supplied to the camera by a rechargeable lithium ion battery (NP-40). Fuji supplies both the battery and charger with the Finepix V10.

A 16mb xD card is supplied as standard to save photos to. I was able to take just five photos before the memory card was full. Therefore it is advisable to pick up a high capacity card to go with your camera.

Click here to save money on xD cards..

Points I like:

Large LCD screen
Quality of photos at high ISO settings

Where it is not so hot:

Small memory card supplied


The Fuji Finepix V10 offers something different from other digital cameras. It is best suited to someone who looks on photography as fun and would like a camera for snaps shots at parties and on holiday. You can find better picture quality elsewhere, but if the special features of the camera are attractive to you then it is well worth considering.

Fuji Finepix V10 Front View Fuji Finepix V10 Front View

Fuji Finepix V10 Back View Fuji Finepix V10 Back View

Fuji Finepix V10 Top View Fuji Finepix V10 Top View

Sample Menus

Fuji Finepix V10 White Balance Fuji Finepix V10 Continuous

Fuji Finepix V10 iso Fuji Finepix V10 Shooting Mode

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Related Pages

Fuji Finepix V10 Review Fuji Finepix V10 Specification Fuji Finepix V10 Sample Images Fuji Digital Cameras

Review Date

June 2006

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